Then only in 2011 when I went back I noticed they have refreshed their logo. Wow … really different image it portrays!
The process of logo design may make or break one’s business. Hence, the role of the logo designer is so important. But like everything it’s a two-way process. If the customer doesn’t know what they want, the designer can’t deliver a good job either. But if the customer knows what they want too clearly that they are not flexible for changes, the logo may turn out to be a flop too.
What do you think is the most successful logo on earth? To me it will be Nike. It represents an attitude. Though I guess they are slowly losing out to Adidas but as a logo, they represents stronger image.
Oh, wait a minute. How can I forget the most successful and life changing logo ever … the company that challenges everyone to Think Different! Never underestimate the power of a logo. What started out on someone's sketch book may one day be found in every household.